Focus group for the marketability of sustainable bio-based products.

The BIOBRIDGES Focus Group constitutes a community of (external to the project’s consortium) experts in the bioeconomy field acting as a “consultation body” that will:
• Validate and enrich the results of the BIOBRIDGES analysis on the cooperation challenges among consumers, brand owners and bio-based industry;
• Discuss on the bioeconomy sectors that could benefit from a multi-stakeholder cooperation; and
• Share ideas on best practices and lessons learnt for establishing new cross sectoral partnerships boosting the uptake of bio-based products.
The aim is to assist the formulation of key messages and the design of well-targeted activities to inform, motivate and engage bioeconomy actors in forming new cross-sector value chains.